Marriott International is looking to eliminate alarm clocks in order to reduce the costs of breakfast, a move that could be a boon for hotel guests. The company has already eliminated most ice machines and will soon remove all coffee makers from guest rooms.
Marriott is looking to eliminate alarm clocks and reduce breakfast costs. Guests can now purchase a cool alarm clock with their stay at the hotel.
Marriott wants to do rid of alarm clocks and cut breakfast costs.
on July 26, 2021 by Gary Leff
Executive editor Scott Mayerowitz of The Points Guy attended a brunch with Marriott’s senior executives, who said that the company was contemplating removing alarm clocks from rooms. They also want to ‘simplify’ and lower the cost of breakfast for brands like Residence Inn, Towne Place Suites, Springhill Suites, Fairfield Inn & Suites, and Element, where breakfast is included in the hotel fee for all guests.
The elimination of alarm clocks, according to Marriott’s group president for the United States and Canada, is not about expenses, but about costs.
“The most important thing is that at the end of the day, we must be able to find out how to serve our customers. And the overwhelming majority of our owners would agree with us,” he said, emphasizing that the issue isn’t about cost-cutting, but rather about practical necessities like the alarm clock. “It’s been a fantastic chance to look at some of those things that are historic in nature but have little relevance to the actual world we live in today.”
He also claims that offering a lower-priced breakfast isn’t about cost, despite the fact that it is.
“It’s more about ensuring that what we’re providing is the finest. So, when it comes to our free breakfast brands, how can we make the morning offering more simple? “Across all of our brands, breakfast reigns supreme,” he added. “How can we accomplish it at a lower cost?” says the narrator. And maybe, at the end of the day, offer a better product and an improved experience?
People may be able to use their phones as alarm clocks, but try teaching this to some of your older visitors (just because they have a smart phone doesn’t imply they know how to use it).
And the last thing I want to do in the middle of the night is get up and glance at my phone on the nightstand. It’s far better to turn and glance over before going back to sleep. After all, how many hotels have I been in where I couldn’t even plug my phone in beside the bedside because the few outlets available were taken up by lamps and other items?
When clocks are removed from rooms, it is possible that you may get less sleep. However, without alarm clocks, is it possible that individuals would oversleep and miss the complimentary breakfast? That is, without a doubt, a “more cost-effective method” of providing free breakfast. After all, customers have a “short-term memory,” as Marriott’s CEO put it, and need to be sympathetic to ownership groups who want to charge more and provide less.
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