Playa Vista, the new town on the Westside of Los Angeles is coming online with luxury resorts and other attractions. Developments like these are becoming more common as companies look for ways to draw in tourists without having to pay high prices.
In the past few months, there have been a flurry of announcements about more hotels coming to “The Strip,” which is currently dominated by only two companies. The most recent announcement was Wyndham’s plans for a new partnership with Global Gaming Factory Ltd., who owns and operates 11 properties in Las Vegas including three casino resorts, an Asian-themed hotel and conference center, as well as five all-suite boutique hotels on the strip.The “resorts in playa del carmen” is a new partnership between Wyndham and the developers of Playa del Carmen. This partnership will allow for more resorts to be built in the area.
Wyndham Hotels & Resorts and Playa Hotels & Resorts announced the introduction of Wyndham Alltra, a new all-inclusive resort brand, earlier this month. The 458-room Wyndham Alltra Cancun and the 287-room Wyndham Alltra Playa del Carmen, both formerly Panama Jack hotels, will be the brand’s first two locations.
Travel agents and resort executives chimed in, and the news was greeted with enthusiasm. To understand more about this new collaboration, we spoke with Lisa Checchio, Chief Marketing Officer, Wyndham Hotels and Resorts.
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(TP): Who is the new Wyndham Alltra brand’s target market?
LC (Lisa Checchio): The name “Wyndham Alltra” comes from the brand promise of “All-Inclusive Travel for All,” which is consistent with Wyndham’s goal of providing outstanding experiences to everyday travelers. Our guests and almost 90 million Wyndham Rewards members will have instant access to exceptional all-inclusive resorts – many for the first time – and will be able to redeem and earn Wyndham Rewards points for their vacations as a result of our partnership with Playa. Wyndham Rewards members who book before November 30, 2021, and stay by January 18, 2022, will get a free upgrade during their stay. Both family-friendly and adults-only resorts will be available at Wyndham Alltra.
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TP: The Wyndham name is often associated with timeshares. What does this imply for travel agents who are trying to market these properties?
LC: Wyndham Properties & Resorts is a global hospitality company with over 9,000 hotels in 95 countries. Wyndham makes hotel travel accessible for everyone via our family of 22 hotel brands ranging from economical to luxury, including well-known names like Days Inn, La Quinta, Trademark Collection, and our newest brand Wyndham Alltra. Wyndham Rewards, our award-winning loyalty program, has 89 million members worldwide and was recently awarded the best hotel rewards program by U.S. News & World Report and USA TODAY readers.
TP: Could you tell us about your intentions to expand the Wyndham Alltra brand in this region, as well as in other popular holiday destinations in Mexico and the Caribbean?
LC: We’re launching this new brand in Cancun and Playa del Carmen, Mexico, with two beautiful beachfront properties. We are seeing instant demand to extend the brand in other excellent resort areas across Mexico, Latin America, and the Caribbean, and we have plans to do so in the future.
TP: Is there anything more you’d want to say about this new all-encompassing brand?
LC: At each resort, the Wyndham Alltra brand will provide visitors great value via premium food and beverage, services, facilities, and activities with an expressive local character. We’re looking forward to reaching out to more first-time all-inclusive visitors and introducing them to the fun and carefree all-inclusive holiday experience.
TP: Where can travel advisors get the most up-to-date information on this new partnership?
Visit www.wyndhamalltra.com for additional information and to keep up to date as a travel adviser.
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